independent

Friday 19 September 2014

Wexford features in new tourism driving route

Published 26/07/2014 | 12:00

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Ferns Castle is a feature on the new driving route

COUNTY WEXFORD forms part of a touring region from Cork to Carlingford which is due to be launched in November and is comparable to Failte Ireland's highly publicised western seaboard route 'The Wild Atlantic Way'.

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Hook Head Lighthouse will feature on a touring route, as will Ferns Castle, and the Norman Heritage of New Ross. Wexford's medieval streets will also be mapped on the driving route, along with Johnstown Castle and the Irish National Heritage Park.

Gary Breen, Head of Operations of Failte Ireland and former Tourism Manager for Wexford and Waterford, said that for the past six months the National Tourism Development Authority has been working on a large scale tourism brand for the East and South of Ireland.

'We are within two to three months of launching it and we will do so in advance of the 2015 tourist season,' he said.

'Wexford will be represented at the launch of the route at overseas sales missions in Germany, the UK and the United States, in November and we are also assisting Wexford Tourism with the development of a Welcome Ambassador Programme,' he said.

He added that Failte Ireland realised the need to re-invent tourism in many regions of Ireland as a result of the global economic downturn which has drastically cut holiday spending in the country by overseas and domestic visitors.

'The Cork to Carlingford project is a touring region as opposed to simply a routewhich makes it more inclusive - I am sure it will equal the popularity of 'The Wild Atlantic Way' because it is rooted in the comparative strengths found along the South East coast including landscape, heritage and rivers,' he said.

A series of heritage and culture and garden trails as well as a craft trail have been developed with Wexford Local Development and the walking trails are due to be launched in 2015.

New Ross Standard

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