independent

Wednesday 1 October 2014

'No make up selfie' has been a great idea

Published 25/03/2014 | 05:38

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JUST months after the country united in protest against the frightening nekmonimation craze, we saw last week the positive side of social media with another nomination game that had astounding effects.

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The #nomakeupselfie phenomenon, which saw women post pictures of their make-up fee faces, was designed to raise awareness of breast cancer and much needed funds for caner research.

As well as posting their picture and nominating their friends to do the same, women across Ireland also donated €4 via text message, resulting in the Irish Cancer Society being inundated with donations.

In the first 24 hours alone, over €200,000 was pledged to the charity and that figure looks set to reach three quarters of a million euro in the coming days.

Surprisingly, the craze has been met with mixed reviews, which surprises me. Initially some people claimed it was 'pointless' - I'm assuming they were unaware of the text message element. Others even called it narcissistic - accusing those taking part of being vain and looking for attention.

I can't speak for every woman, but as someone who doesn't go as far as the shop without make-up, posting a make-up free 'selfie' isn't something I'd do lightly. But when it's for such a good cause then who cares.

I'm assuming the whole point of the exercise was to make women feel vulnerable, perhaps in solidarity with our fellow women who have fought or are fighting the disease. Not that I'm comparing the two for a second - I assure you I'm not - but I guess it just united women of all ages and showed they could make a difference.

It astounds me then that some people have been so negative about the process. Personally, I just can't see why.

To those who say the #nomakepselfie phenomenon is pointless, just ask yourself how important that money will be to those constantly working to improve and advance treatments, and hopefully someday find a cure.

While I totally agree that me posting a picture of myself without makeup isn't going to change the world, it's the wider impact that's key.

Never before has any charity seen such a surge in donations, and at a time when charities here are on their knees because of bad publicity, it's a magnificent reflection of the generosity and goodwill of us Irish.

The men are now getting involved, posting pictures of themselves wearing makeup and if that means another surge in donations, I say more power to them - and to hell with the begrudgers.

New Ross Standard

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