independent

Monday 1 September 2014

Traders laud success of gift voucher scheme

Published 08/01/2014 | 05:36

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Kelly Browne who said the Christmas gift voucher scheme in Listowel was a massive success this year

LISTOWEL traders expect the runaway success of the town's Chistmas gift voucher scheme will bolster business for many months to come.

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LISTOWEL traders expect the runaway success of the town's Chistmas gift voucher scheme will bolster business for many months to come.

Demand for the gift vouchers was steep and a 'pop-up' shop that was opened especially to distribute them in the run-up to Christmas was sold out by Monday, December 23.

"We didn't have all the vouchers that existed, as the Credit Union which administers the scheme had closed for the holidays by then, but I know that people were still looking for vouchers by Christmas Eve," Independent Traders' Association spokesperson Kelly Browne, pictured, said.

The pop-up shop was opened to distribute the vouchers while the Credit Union was closed. Now, due to the demand, it's likely the traders' group will seek to provide them through more outlets next year.

"We learned a lot more about the process this year again and will tweak things accordingly for next year," Kelly said.

In all, €55,300-worth of vouchers has been released by the Credit Union since the start of December, manager Denis Dillane said.

"It's at least as good as last year," he told The Kerryman.

Meanwhile, the post-Christmas sales are going well in Listowel with the vouchers playing no small part in their success.

"The sales are at least as good as last year. I know we're seeing a good deal of Christmas gift vouchers coming into our place here in Tae Lane Stores, along with our own vouchers, so they have become almost like a second currency for the town. The great thing about them is that we will continue to see them coming in over the course of the year. There's no immediate time limit on them and I would imagine many people will even hold onto them for the back-to-school period later in the year," Kelly said.

Thankfully, the bad weather over Christmas did not unduly impact trade in the town. "The worst of it occured at times when most shops were closed anyway, and the weather wasn't too bad during the main shopping days thankfully."

Kelly said that the addition of a new 'pre-lit' Christmas tree - courtesy of Listowel Town Council - and the Christmas Festival organised by the Independent Traders' that was kicked off by Bernard Brogan flicking the switch on the new tree played a huge part in the commercial success of the season.

"We would just like to thank everyone who supported their local shops once again this year," Kelly added.

Kerryman

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