THE Irish Independent's website independent.ie has launched a new advertising service aimed expressly at iPad and Tablet users.
Independent Digital this week launched their new AdTouch advertising platform which offers advertisers the chance to create specialised ads that are designed to use the tactile functions of an iPad or tablet computer.
Independent.ie is the first publisher in the Irish marketplace to roll out this new and exciting advertising format which it has launched in conjunction with Emirates Airlines.
The AdTouch format provides tablet users visiting Independent.ie the ability to engage with ads "tablet-style" using all of the tactile functions of the iPad including tap, touch, slide, pinch and zoom to reveal new content.
"The experience enables our users to engage with content without being forced to leave the page, whilst allowing brands and advertisers to build a much more engaging ad format," said Independent Digital Online Sales Director Eileen Ruddy.
"At Independent Digital we continuously strive to drive innovation and creativity for our advertisers. The AdTouch format combines the use of highly impactful rich media creative and harnesses the power of touch screen handheld devices. This enables our users to have a much better experience with our advertisers and to truly interact with the brand."
Contact Simon Brouder on 0667145582 or email firstname.lastname@example.org