AN anti-bullying campaign that reached a global audience of half a million people in its first 48 hours has won a prestigious award for a Tralee business woman and her partner.
Cork-based Fuzion Communications directors Deirdre Waldron and Greg Canty saw off strong competition from the Dublin Airport Authority, O2 and Ulster Bank, to win the Excellence in Communication Award at the Chamber Ireland Corporate Responsibility Awards 2013.
The company's 'safebook' campaign was developed in response to the issue of cyber bullying in social media, with Fuzion creating a simple info graphic which promotes the safe use of social media and provides tips to those who are facing abusive behaviour online.
As well as reaching an audience of 500,000 people within the first 48 hours, the graphic has also been adopted as a resource by the National Association of Principals and Deputy Principals and will be used in all schools beginning in September 2013.
Speaking to The Kerryman this week, Tralee native Deirdre said she was genuinely 'gobsmacked' to have won the award ahead of such a high calibre of entries, but said she knew the company was onto 'something special' when the safebook concept was conceived.
"Cyber bullying is such a global problem and it's something we all here at Fuzion are so passionate about, so once Greg showed me the concept I knew were were onto something speical," she said, "The graphic is all about keeping people safe online, offering advice to pupils, teachers and parents and allowing them to take control.
"The great thing about running your own business is that we can get involved in various pro-bono projects without having to look for anyone's approval – if it's something that we feel is a worthy cause and we can make a significant contribution we just jump in. It is really great that the work we did on the "Safebook" cyber bullying initiative has made a huge impact in Ireland and abroad."
The safebook graphic is currently available to download free of charge from www.fuzion.ie