TRALEE Chamber Alliance have outlined an ambitious plan of action for the next six months with the business lobby group proposing several innovative ideas to promote business in the town.
In an impressive briefing at Tralee Town Council's June monthly meeting Tralee Chamber Alliance (TCA) CEO Kieran Ruttledge (pictured) outlined the chambers work to date and its plans for the immediate future.
Among the initiatives planned by the chamber between now and the end of the year are plans to create an on line what's on guide for Tralee, a jobs vacancy listing website for local businesses, a repeat of last year's successful discount voucher booklet and the design and introduction of a new Tralee smartphone app and a new detailed promotional brochure for the town.
The voucher booklet, which saw a variety of local businesses offering discounts on food, goods and services in the run up to Christmas proved very successful and it is planned to repeat the initiative again this year.
A new booklet is planned to be released in October and Mr Ruttledge said many additional businesses have expressed an interest in appearing in the booklet having seen how successful the scheme proved in 2012.
While some businesses had asked that a booklet be introduced for the summer months it was decided that the pre Christmas period is a more suitable time for such a scheme.
The Tralee App, which will feature regularly updated listings of all Tralee's events and attractions, is currently at the design stage and TCA are examining two prototype apps, a budget version and a high end version, which have been designed by two local firms.
TCA are also planning to improve the appearance of the Town Square and have hired a team to design new canopies and "innovative" items of street furniture for the square. Chamber representatives are already in discussions with management at Tralee Town Council with a view to examining what improvements can be made to the square.
Another idea being considered by the Chamber is the introduction of a bike rental service like that successfully introduced in Dublin.
The chamber alliance currently have 244 members and its hoped to increase this to 300 by the end of the year. It's also planned to hold another public meeting where the public and businesses can discuss the state of the town, the work of the chamber to date and make suggestions as to other action that can be taken.
A date for the meeting is yet to be decided but it is hoped that it will take place in September or October.