ANY attempt to bring the proposed 'Wild Atlantic Way' through inland Limerick and Kerry would completely nullify the whole point of the route, according to tourism interests in north Kerry.
Fáílte Ireland is driving the project to create the Wild Atlantic Way in an effort to attract more visitors to the west of Ireland.
But with fears that interests inland will seek to have it brought through Limerick City and inland to Killarney, a new steering committee of north Kerry and west Clare tourism interests met in Tarbert on Monday and will urgently press Fáilte Ireland to bring the route exactly where it says - along the Atlantic coastline.
"Submissions have to be in by October 12 and we will be strongly arguing that the central spine of the Wild Atlantic Way will hug the Atlantic coastline. That's the only route that makes any sense," committee member Jim Kenny told The Kerryman.
Listowel Town Council and new marketing group Love Listowel are to make similar submissions to Fáilte Ireland and it is hoped that Kerry County Council will also.
"Any move to go inland would completely take away from the whole guiding principle of the thing," Listowel Arms owner Kevin O'Callaghan told The Kerryman.
"This could have great potential for tourism in north Kerry and west Clare and would have a knock-on for tourism interets south of us.
"Once created it will make it much easier to sell this part of the country abroad, but it is vital that it is done properly," Mr O'Callaghan said.
€20 million is earmarked for the project over the coming year.