BUSINESS people in town are looking for more freeparking from Listowel Town Council in the run-up to Christmas.
Listowel Town Council informed traders this week of its plans to introduce a two-hour free parking system to the town for a select number of days between the end of this month and December 17 and from December 17 straight through until Christmas Eve.
But traders in the town - who welcome the concessions - say Listowel Town Council should do more to encourage shoppers to come to town during what is the most important period of the year, with the exception of race week.
The town council described the concessions as 'generous and fair' to the business community of the town.
Listowel Town Clerk David O'Brien indicated the council would introduce a two-hour free parking system between 9.30am and 6.30pm on select days. This would enable shoppers to leave their cars parked in council carparks free for the first two hours of their stay.
Kelly Browne of the Listowel Independent Traders' Association said the council should do more. "We are delighted they realise how important parking is, but we hope they will work with us to increase the concessions.
"The four week period is of massive importance to Listowel and it is vital that everything would be done to maximise trade in town," Ms Browne.
Mayor of Listowel Tom Barry, however, felt the concessions would lead to significant bolstering of the town's seasonal business. "It worked very well last year and we got great feedback from the traders so I think the concessions are to be welcomed."
He paid tribute to the business community for its promotional activity each Christmas and the month ahead is set to usher in an even more vibrant Yuletide in town.
"We will be turning on the Christmas tree lights on Friday, November 30, and we will have a special Glamping Pod set up in the Square at which Santa might be calling in," Ms Browne said.
Plans are being finalised now too for the annual Christmas parade and trade is set to be underpinned by the return of the Christmas voucher system - where businesses operate a common gift voucher service that can be recouped in all participating stores.
"The voucher system has proved priceless, one trader even told me that she wouldn't still be in business but for it last year. We're expecting to double it this year so fingers crossed," Ms Browne added.