NEW branding and a brand new website - Listowel is set to make its mark even more keenly felt in the wider world thanks to the efforts of a new group of business people in town.
'Love Listowel' is the catchy slogan for the town as part of a new campaign by a group of volunteer business people to increase trade from outside. The Listowel Marketing Group launched the new campaign this week in their bid to make the town a leading retail and leisure destination.
It's a massive shot across the bows of the recession by a town's business community who are not prepared to take the economic malaise lying down.
Above all else, the new brand is certainly attractive. Love Listowel is emblazoned in beautiful lettering with a colourful flourish above it and the alliterative tagline ' Lots to Love in Lovely Listowel' underneath. It will now be launched into cyberspace on website www.listowel.ie and is hoped to become the marketing brand of the town.
The website was given the group by Listowel Town Council who have come on board as sponsors of the campaign.
"We should all be proud of what we have, here in Listowel, and work together to ensure that Listowel becomes the exciting and energetic hub for commercial and leisure activities in north Kerry," Chairman of the new group Menno Roos said.
It's got something for everybody in that it is, in the words of Menno: 'unique, vibrant and a sustainable place to work, live and visit!"
As the group spells it out, everyone is reminded of exactly how much potential this town has. Some of the best boutiques in the region, great eateries, a commercial sector operated by hugely-experienced business people as well as art, heritage, sports, natural and cultural jewels, there's no reason Listowel can't sell itself as a leading destination.
That's the great message that was launched this week and it is hoped that the marketing of the town will now coalesce in a coherent manner around the new campaign's branding.
"We are adamant that the emphasis must be on communication and partnership. In this difficult economic environment, it is now more important than ever that we work together to achieve our shared objective," Menno added.