THIS week we in TheKerryman, along with over 50 newspapers selling 450,000 copies across the country, are celebrating Local Newspaper Week. Despite the title though, it's not about us as much as it's about you, the reader.
In the pages that follow you can learn more about the role played by local newspapers in the communities they serve and what they mean to people. Micheal O Muircheartaigh, for example, tells how he thought as a child that The Kerryman was a product of Dingle Creamery - but we'll let Micheal tell that story in his own inimitable way.
Local Newspaper Week isn't about giving ourselves a pat on the back, Instead it celebrates the special relationship that exists between local newspapers and their communities.
We in The Kerryman are here to inform, enlighten, entertain and to be a voice for the people of Kerry. Every week for the past century and more, The Kerryman has kept readers at home and abroad up to date with events in the county, celebrated their achievements and championed their causes. In return you have made us the top regional newspaper in the country and that is an honour we strive to live up to every week.
Research commissioned for Local Newspaper Week shows that people buy local newspapers because they are the most trusted source of news in the country - ahead of national daily papers, television, radio and far ahead of the new media such as Facebook and Twitter. That trust underpins the relationship that makes local newspapers an intrinsic part of their communities and, by the same token, it is also what makes them an unmatched platform for advertisers to get their message across to customers.
As we celebrate Local Newspaper Week, it is an opportune time to thank all our readers and advertisers for their support over many years and to assure you all that our commitment to providing the best local newspaper in Kerry is as strong today as ever.