RING of Kerry cycle founder Denis Guiney and Miss Universe Ireland Aoife Hannon are the judges in this year's Best Dressed Man competition, sponsored by Menswear shop Moriarty's for the first time ever.
This will also mark the first year that prize-money in the competition will go towards charity, Pat Lyons of Moriarty's explained.
"The competition is worth €1,600 but what we're doing for the first time ever is giving the winner the choice of charity of which €800 of the prize money will go. We're delighted to have Denis Guiney, one of the founders of the Ring of Kerry cycle, and the stunning Aoife Hannon on board as our judges, who will be looking for nice, casual outfits by the men," Pat added.
Moriarty's are hoping the competition will encourage the men of the region to delve even deeper into the world of manly fashion in an effort to look every inch as good as the ladies.