OVER 150,000 visitors to the world-renowned Milwaukee Irish Fest in the USA will get to see the very best of what west Limerick has to offer as the region's tourism body showcases the area this week.
West Limerick Tourism is exhibiting at the festival this week in a bid to raise the profile of one of Ireland's best kept tourism secrets.
A specially commissioned brochure telling the story of the region's special friendship with the USA, its rich history, great outdoors, accommodation, food and world-class golfing, will be handed out to people who are considering or planning a trip to Ireland, encouraging them to include west Limerick in their holiday plans.
Chairman of West Limerick Tourism, David Fitzgerald, said that exhibiting at the Milwaukee Irish Fest is the single biggest opportunity West Limerick Tourism has had to date to promote the region in the US.
"We have long enjoyed a special friendship with North America and this is our way of underlining that friendship and encouraging more people to pay us a visit," he said. "West Limerick is steeped in history, much of which is shared with the USA. The role Foynes played in transatlantic aviation and the export of uniforms to the American Confederates during the Civil War is just one the many links we share with our friends in the USA."
Attending the Milwaukee Irish Fest is part of the group's strategy to raise the profile of the region and show people that a wonderful welcome awaits.
"We know that we have a world-class tourism product that also provides easy access to other wonderful parts of Ireland, which makes west Limerick a great hub for a holiday," he said.