BUSINESS in Listowel is getting pretty sticky!
That's only in a positive sense for trade in the town, however, as the Listowel Marketing Group rolls out a new sticker campaign urging people to shop local.
Stack's Off-Licence on Upper William Street was the first business in town to display the new stickers this week bearing the colourful insignia of the marketing group - Love Listowel!
The new campaign is also set to increase the town's cache as a brand in and of itself thanks to the graphic design of the campaign. A host of Love Listowel merchandise - sponsored by Kerry Group - will also be made available shortly.
"It's timely with the Races coming up and so many people coming into town," Chairman of the Listowel Marketing Group Menno Roos said.
"Through the shop local campaign we are urging people to support the town. Basically, it's a case of 'use it or lose it' and our new campaign is here to remind everyone that we all need to support local retailers as much as possible."
Like other towns in the country, Listowel has been hit hard by the recession. Traders have not taken it lying down however and the emergence of the marketing group has been one of the several positive stories of the new economic reality in north Kerry.
This campaign is its first major salvo in the fight back against the recession.
"We urge everybody to shop local and spend money in town. This way we can keep our shops open and keep employment in the area," Mr Roos added.
Stickers will be handed out to all businesses in Listowel in the coming days asking. The group is also rolling out new, official Love Listowel merchandie including mugs, baseball hats and t-shirts.
A stand will also be in operation on the racecourse during the week informing all visitors of how much Listowel has to offer and giving them the chance to pose as a jockey on a broomstick in a bit of craic sure to add to the atmosphere!