EDM continues to hog the limelight...and the charts
Published 23/07/2013 | 05:34
The Americans call it EDM but to us it's simply dance music. Unless you've been living under a cactus plant in a remote wilderness, you will not have avoided it in recent times.
Last year's big music news was the growth of EDM, or electronic dance music, in the United States where RnB, rock and country traditionally dominate. 2012 marked a turning point for dance in the U.S. and this was borne out in the Grammys of early 2013 where Skrillex, Deadmau5 and David Guetta were hailed.
This year statistics from the UK are grabbing the headlines. Dance music is enjoying a resurgence in Britain, with 16.3% market share so far in 2013. That means a similar story in Ireland as we're usually in step, save the odd hit from Dustin or a handful of homegrown singer/songwriters.
The reason for dance music's rise is probably twofold: other genres are incorporating and fusing dance into their material, widening the fan base, while dance accounts for some of the year's biggest hits - including Daft Punk's insanely catchy (or repetitively annoying, depending on your perspective) 'Get Lucky' .
Daft Punk's tune, featuring Pharrell Williams, is the biggest selling dance single of the year in the UK, followed by 'Waiting All Night' from Rudimental ft. Ella Eyre, and Avicii vs Nicky Romero's 'I Could Be The One'.
Also in the top 10 are Disclosure and Duke Dumont, who along with Rudimental look certain to sell a combined 250,000 singles and albums this year.
EDM has spawned a whole internet sub-culture that includes thousands of e-zines such as Magnetic magazine (www.magneticmag.com) which describes itself as 'the edm-culture blog'.
As you might expect, it's not all about the music. Latest articles include 'Five sexy songs for the perfect hookup soundtrack' and 'Top ten tips to get past the velvet rope'.
The latter seeks to advise dance music fans on getting past security at 'those exclusive events where it comes down to who you know and if you're not on the guest list'.
They suggest some fairly obvious things to do to help you get in the door, such as Friending the promoters on Facebook, showing up sober, and dressing the part ('You're there to party, not sell photo copiers'), as well as suggesting something that may be sexist but is sadly true: 'Plan your posse, meaning don't have one. The best wing man is two girls, bottom line.'
If points 1 to 9 fail, magneticmag advises that it never hurts to have a good Plan B, so the night is not completely ruined.
'Pick a spot where you know you can get in. Nothing lessens the sting of a door denial better than a stiff drink at your local bar.'
EDM fan or not, we've probably all been there.