AS the recession continues to bite, the prospect of getting something for nothing has never been more appealing.
Good news, then, for SuperValu Balbriggan customers with the launch of a new Real Rewards scheme giving shoppers a chance to load up on loyalty tokens and then cash them in on a range of big money-saving offers.
'Household budgets are being squeezed at the moment, so people are looking to get every last ounce of value out of their hard-earned money,' says Luke Moriarty, owner of SuperValu Balbriggan.
'That's why we've launched our Real Rewards programme – to give something back to our customers in the shape of these great value offers, and hopefully take some of the pain out of these tough times.'
The programme has evidently struck a chord with SuperValu Balbriggan shoppers, with more than 2,000 customers having signed up for a Real Rewards key fob in less than a month.
In addition to money-saving offers on a range of every day products, the scheme also gives loyal customers a chance to exchange tokens for one of SuperValu's famous getaway break holidays.
'The getaway breaks are definitely top of most people's wish-list, but the recent sunshine has sparked off huge demand for our € 9.99 picnic sets which are available for just 25 Real Rewards tokens,' says Luke Moriarty. 'So far the programme has been phenomenally successful and it's created a really fantastic buzz in the shop. We're getting as much pleasure out of it as our customers!'
Every customer who registers for the programme will receive a personal Real Rewards key fob as well as 50 free Getaway Break tokens to get them up and running. Then for every € 10 spent at Moriartys SuperValu in Balbriggan, customers will receive one Real Reward token. Tokens can be redeemed by visiting www.supervalu.ie or by calling 0818-220088.
To register for Real Rewards or to find out more, visit Moriarty's SuperValu in Balbriggan or log onto www.supervalu.ie.