THE JOE Duffy Motor Group, which acquired HB Dennis in Swords in August, has taken over the sales of the prestigioius Lane Rover brand.'With its conveniently located facility in Airside Swords, HB Dennis Land Rover re-establishes the Land Rover brand within the North Dublin area. We are delighted to appoint HB Dennis as a dealer within our network and have no doubt that they will represent the Land Rover brand to the highest standard,' said Eddie Kavanagh, General Manager, Land Rover Ireland. 'Our objective is to become Ireland's Leading Motor Retail Dealership Group. As a fast-paced and dynamic motor retail business, we employ a core group of talented and dedicated people, a ' hands on' approach is very much our culture and excellent customer service is what we are all about,'said Gavin Hydes, Managing Director, Joe Duffy Motor Group. 'Our appointment comes at an exciting time as it in coincides with the launch of the all new Range Rover which is due to hit our showroom in November. ' This is the first of many new exciting models which are due over the coming years. We look forward to continuing our excellent customer service for both vehicle sales and after sales for North Dublin,' said David Matthews, General Manager, HB Dennis. The Joe Duffy Motor Group is now 40 years in business and still growing with 153 employees in total across the group with a view of creating 27 to 30 new jobs, the majority of which will be in the HB Dennis dealership.