independent

Saturday 1 November 2014

Eyewear world taken by storm with website

Robin KIELY

Published 19/08/2009 | 14:00

Niall McCrudden pictured in sunny Marbella with models Louise Kavanagh, Sara Kavanagh and Nadia Forde.

A SWORDS-based optician is set to take the world of eyewear by storm with the launch of a new website. Niall McCrudden unveiled his www.sunglasses.ie venture earlier this month, offering customers access to a range of sunglasses, from designer to every-day at affordable prices. Drawing on 20 years in the business, Niall, who founded the Insight Opticians chain, recognised the gap in the online shopping phenomenon for access to eyewear without the burden of walking into a store.

Having sold Insight in a multi-million euro deal, he has since invested much time, research and money in creating three websites that span the spectrum of demand in eyewear.

'Sunglasses are no longer just means of protecting the eyes,' Niall explained. ' They are a fashion statement, a status symbol, a mode of expression.

'Shades have evolved to firmly place themselves in the mainstay of fashion. Come rain, hail or shine they will be worn, be it for protection from the sun during the day or to shield worn out eyes in the morning.'

With Sunglasses.ie, the public now have access to some of the most sought-after eyewear in the world at massively discounted prices. The company is an officially recognised stockist for a number of leading brands and prides itself on stocking 100% genuine designer products, offering full UV protection.

Figures show the average person owns at least three pairs of shades and Niall revealed what customers can look forward to.

'Buyers can now model for themselves the very same genuine shades as superstars such as Victoria Beckham, Tom Cruise, George Clooney, Gisele Bundchen, Penelope Cruz and many more,' he continued.

'Big and glamorous are once again the buzz words for this summer. While bling and detail have been somewhat muted, that little bit of glitz still holds strong.

'Bold, bright colours have also come into their own for both men and women with the styles marrying contemporary with classic notes.'

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