THE PEOPLE of Malahide have been asked to shop and socialise in the village centre this Christmas which has taken a hit not only from the recession but also from the recent development of a €10 million tourist attraction and retail centre down the road at Malahide Castle and Gardens.Cllr Anthony Lavin (FG) asked people in Malahide to try to do as much as possible of their Christmas shopping and socialising locally in the village this Christmas. He said: 'Given that everyone is watching their money, particularly at this time of year, I would ask people to give our local traders, bars and restaurants the business where possible. 'Local businesses are feeling the pinch more than ever and any support given to them would benefit the whole area.' Cllr Lavin said: The ripple effect of supporting ' our local traders is greater then you might imagine.' He said it stimulated the local economy, creates and maintains jobs in the town, increases competition and local consumer choice and leads to investment back into the community from local businesses. He concluded: We have wonderful boutiques, ' pharmacies, hair salons, pubs, cafes and restaurants in Malahide village, with traders who are to be admired for their resilience and innovation. 'Nobody wants to see anymore store or business closures. So given this is a time of year where we will all spend money on presents for others, whatever the budget, please give some thought about using your Euros to the best advantage for everyone.'