L'emacity offers luxury at affordable prices

Published 09/07/2013 | 05:30

Angela Kelly with one of the hampers offered by her company, L’emacity.

PROVIDING luxury items at affordable prices is the key message of a newly-established family business run by Angela Kelly and Paul Doyle.

'We created this business because we noticed a large gap in the market for luxury items at affordable prices,' said Angela, speaking at her home in Killurin.

With Angela's passion for creating beautiful gifts and Paul's sweet tooth, L'emacity was born.

'L'emacity means fondness to buy,' said Angela, who is trying to create luxury branding just that little bit different to the norm. Something that will stand out.

Luxury and affordable are sometimes strange bedfellows, by with L'emacity, Angela believes she has created just that - top class, quality products that everyone can afford.

'We search worldwide for the best quality and most unique products. Whether you are looking for a personalised item or a specific list of items, we guarantee that you won't run out of options,' said Angela.

Angela decided to embark on her E-commerce business after losing her job when the pharmacy she had worked for for eight years closed down just after Christmas.

She took a start your own business course and Enniscorthy Enterprise Centre and decided that combining her life skills with new technology was the way forward.

A few short months later L'emacity came into being, the business already establishing a strong online presence in Ireland, Germany, Austria and the Czech Republic.

'It's spreading across Europe quite fast,' said Angela, who balances her life as a mum-of-three with her new calling, which demands daily input and attention to succeed and she is determined it will.

During her time with the chemists she had built up a number of corporate clients who have since found that her new business can be perfectly tailored to their requirements.

L'emacity offers next day delivery for its products which cost from a few euros to several hundred for corporate gifts.

But whatever your budget and whether its a treat for yourself or a loved one, Angela is confident that she will be able to help.

She says that running an E-commerce business means that you have to have a focussed and determined approach and was as being computer literate.

'It's a steep learning curve and you have to stay positive if you are to get the best out of social media - things like twitter and facebook and linked in are vital to get your name known as are face-to-face meetings with would-be customers,' she said.

Some may say that starting a business in a recession can be a risk, but Angela is proving that with guts and determination you can succeed.

Check out the L'emacity website on www.lemacity.ie to see the great range of products, many of them Irish-made, on offer.

All L'emacity's food hampers are Irish and the company supports local Wexford artisan food producers.

Enniscorthy Guardian

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