independent

Thursday 24 April 2014

Clothes shop gets a TV show boost

CLOSET TO FEATURE ON TV3 PROGRAMME

A WEXFORD shop was about to close its doors until a new TV programme came to the rescue.

Hard hit by the recession, the Closet fashion shop in Selskar was struggling to remain open.

Owner Tara Molloy was on the verge of closing down until a new television series called SOS: Save Our Shops came along.

The retail makeover programme is due to start on TV3 next Friday, November 25, and Tara is the first shop owner featured.

Fronted by the fashion stylist and presenter Lisa Fitzpatrick, the programme aims to show struggling retailers that it is possible to improve a business without spending large amounts of money.

Lisa, who has experience running her own business, helped Tara to make changes to the Closet which resulted in the shop being saved.

' The reality is that small businesses are not in a position to spend money on renovating their shops,' said Shonagh Lyons, the producer of the show.

Shonagh, from Wexford, previously worked as a presenter with RTE and now works with Propel Media, a Wexford production company set up by Jerry Foley.

Propel Media produced the series for TV3, which will air the first three shows before Christmas.

'We set out to help retail outlets inject new life into their business and to increase footfall,' said Shonagh. ' The results have been quite surprising. The Closet blew the production team away. The difference is incredible and they basically had no budget.

Things started to go wrong in the shop after Tara, the mother of four children under the age of eight, took a step back from the business.

She said Lisa Fitzpatrick's visit opened her eyes to the mistakes that had been made.

Tara and her husband James who had a men's clothing store which closed down, were delighted with the support they received from local businesses including Think Print & Design, C&D Providers in Trinity Street, The Purple Patch and Burns Shanahan Accountants.

'It really showed the level of community spirit in Wexford and how so much can be achieved with the help of family and friends,' said Shonagh.

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