MALLOW is set to become one of the key centres of Ireland's world renowned bovine sex industry.
This after the Munster Cattle Breeding Group, the country's largest cattle breeding services provider, unveiled an ambitious plan to build a new €2 million bull stud at its premises in the town.
Construction work on the new stud will take sixmonths to complete and it is expected to be fully operational by April of next year.
The new facility will incorporate three new bull sheds with individual semen collection areas and underground storage tanks and ancillary works at the Breeding Group's Ballyvorisheen base.
The new facility will provide the Meath based National Cattle Breeding centre ( NCBC) with the additional infrastructure needed to scale up breeding programme. It will also ensure that bulls are housed in optimum conditions, providing the best possible conditions to ensure a stress free and easy handling environment.
Originally established in 1948, the stud pioneered the development of artificial insemination services for livestock farmers from the Munster region. The process involves the selection of superior sires from each breed, which are specifically chosen for particular commercially important traits.
The centre is widely regarded as being among the best in the world, particularly in the fields of genomic technology and the genetic evaluation of cattle.
Currently the Munster Cattle Breeding Group has 47 full-time employees and engages 370 AI and milk recording technicians on a contract basis. A further four full-time jobs will be created when the new stud facility opens.
Pat Mulvehill of Munster AI said "building a more efficient and profitable farming sector is the bedrock for the development of Irish exports of beef and dairy products driving growth in exports."
"It will also have a spinoff in terms of building a more sustainable rural community," he added.