CORK Racecourse in Mallow will this Easter hold the first heat of a nationwide competition that will give new designers the opportunity to stand head and shoulders above the rest.
In addition to keeping a close eye on the style, celebrity best dressed judge Brendan Courtney will also hold the very first round of his 'Who Wants to be a Milliner' competition on Easter Sunday at the racecourse.
The competition, which will run until August, will celebrate Irish design while promoting export and Irish craft with each region holding its own heat. The contest will run in conjunction with other ladies day events at racecourses across the country and will promote the work of milliners up and down the country.
How does it work?
Brendan and his team are looking for hat designers who think they have what it takes to simply enter of their pieces.
The lucky winner will then go forward to the regional heat, where one will be picked to go forward to the grand final, with the winning design then going on sale at Arnotts in Dublin and online.
"This competition provides the opportunity for endorsement from the greatest milliner ever, Ireland's own Philip Treacy," said Brendan.
This is priceless, the most incredible international calling card for an up and coming designer and also confirms Ireland as the home of the best milliners in the world," he added.
Last year's winner, Aisling Ahern, not only saw her collection go on sale in Arnotts Dublin, but her career has also gone from strength to strength.
"I'm really excited to start the 2013 competition in Cork and we're issuing the call now for milliners from all over the City and County to come to Cork Racecourse Mallow on Easter Sunday with the finest examples of their work," said Brendan.
"There's no entry fee for the competition and who knows where it could take you," he added.