A GROUP of Master's students from Dublin Institute of Technology paid a visit to Carlow on a field trip to examine marketing and tourism strategies.
Twenty MSc Master's in Tourism and Hospitality Management students from DIT Cathal Brugha Street accompanied by programme co-ordinator Dr Gerard Dunne and assistant head of school Dr Ralf Burbach undertook the two-day field trip to critically examine approaches to both destination marketing and strategic tourism planning within the county.
The trip was facilitated by Eileen O'Rourke from Carlow Tourism.
'An itinerary was drawn up to visit and engage with a range of stakeholders from both urban and rural settings to gain a broad overview of Co Carlow's tourism potential,' said spokeswoman for the trip Ashley Hayden.
Based in the Seven Oaks Hotel, venues, locations, and businesses visited included Visual Centre for Contemporary Art, Carlow Tourist Office, The County Museum, Delta Sensory Gardens, Ducketts Grove, Rathwood, The Chocolate Garden, and The Step House Hotel in Borris.
'The significance of natural features such as the River Barrow and the Blackstairs mountains were also taken into account,' she said.
The student party thanked Eileen O'Rourke of Carlow Tourism, Michael Murphy and staff at the Seven Oak's Hotel, director of services at Carlow County Council Séamus O'Connor, Edel Galvin of Carlow County Development Partnership, Dermot Mulligan, curator of Carlow County Museum, Michelle Le Forge from Visual, Frank O'Grady of Delta Sensory Garden's, managing director of Rathwood James Keogh, Jim Healy, proprietor of the Chocolate Garden, and Cait Foley, her head chef son Alan and all the staff at the Step House Hotel, Borris.