'Tubs Sweets' savour success
RATHNEW COMPANY THRIVING
Published 08/06/2011 | 13:14
A RATHNEW-BASED confectionery company is enjoying 'sweet' success having secured deals worth over €1 million within a year of starting up.
Kevin Ginty had been running his own import and distribution business for over ten years when the recession hit and work fizzled out. Looking around for his next business opportunity, he spotted an empty tub in his kitchen stuffed with his kids' crayons.
' To me, it represented a great packaging option,' explained Kevin. ' The next day I bought some pick n'mix and the rest is history.'
Kevin paired up with business partner John Linnane, owner of John Linnane Motors in Rathnew, then began approaching suppliers and distributors in a bid to get the product, Tubs Sweets, off the ground.
In April of last year, Superquinn agreed to give Tubs Sweets a trial at their flagship store in Lucan and, after a great response, gave the green light to roll them out across all of their 26 stores last autumn.
'Superquinn has been selling about 15,000 to 20,000 tubs every week since September,' said Kevin, who has been blown away by the success.
In addition to the Superquinn deal, which is worth €500,000, Tubs Sweets has now secured a deal worth €750,000 with Topaz and its 110 forecourts nationwide.
The response has been no less phenomenal, with the company having to service the Topaz service station in Kilmacanogue, for example, three times a week.
' The biggest problem at the moment is trying to keep up with demand,' said Kevin, who was full of praise for his team of over 20 people at the factory in Rathnew. 'It's been 24/7 but it's been great.'
With huge interest from supermarkets, not to mention companies in the UK who want to distribute Tubs Sweets, the future certainly looks rosy.
However, as the initial inspiration came from his children Stephen (12) and Ellie (10) and their clever crayon storage, Kevin is well aware there may be retribution down the line. 'I'll be expecting a call for payback in years to come,' he laughed.