New golf group hoping to drive tourism
Published 07/11/2012 | 09:30
TOURISM IN Wicklow could receive a boost following the formation of a new golf marketing group aiming to attract UK golfers to Irish shores.
The group, Club Choice Ireland, hope to deliver a €2 million injection to tourism in the South, East and Midlands regions of Ireland.
The group comprises of golf clubs and resorts, hotels and travel operators including Charlesland Golf Club in Greystones and Coollattin Golf Club in Shillelagh.
The 26 trade partners and golf clubs are about to embark on an aggressive marketing campaign which will include direct visits to UK golf clubs, a series of Irish Golf Days in the UK, advertising, emarketing, a dedicated website and media and travel trade familiarisation trips aimed at attracting 1,500 additional visitors to the regions.
Speaking at the Club Choice Ireland launch, Minister for Transport, Tourism and Sport Mr Leo Varadkar said the group's marketing initiative had the potential to promote Irish golfing activities to UK lovers of the sport.
'Golf is an important sector for Irish tourism, and generates more revenue than conventional holidays. Golfing visitors tend to play at more than one location, which creates a more dispersed pattern of spending. A clear example of the potential of golf tourism was the recent Notre Dame vs Navy American college football game, when huge numbers of visiting American fans extended their stay in Ireland with a golf break outside of the capital. The golf sector is also a significant employer in its own right.'