Druids Glen delegation in Germany
Published 02/08/2014 | 00:00
The Druids Glen Resort was one of 12 Irish tourism enterprises taking part in a Tourism Ireland organised business workshop and networking event held in Düsseldorf, Germany.
The aim of the event was to highlight Ireland as a world-class conference and business tourism destination.
During their visit the Irish delegation met with 40 senior representatives from German companies involved in the MICE (meetings, incentives, conference and events) industry. Each German company is responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.