independent

Friday 29 August 2014

Cathy hopes to help busy mums get organised

Published 09/10/2013 | 05:22

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With all the stresses of 21st century living, remaining organised when you've got a family to look after can be a major challenge, and as such, important things occasionally get overlooked.

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Greystones resident Cathy Kieran hopes to remedy this problem with her company BusyMum and its series of products aimed at helping families stay organised.

'We want to make organising easy,' she tells the Wicklow People. 'And we have a range of products to help families do this.'

BusyMum currently retails three different products; its family organiser is a calendar which five columns that can be assigned to each family member to help keep track of what Mum, Dad and up to three kids are up to.

Its weekly planner is an A4 pad covering mornings, afternoons, evenings and weekends with pages that can be torn out and stuck to the fridge to help micro-manage the week. Finally, its to-do lists are A4 notebooks, also featuring perforated sheets that can be removed.

The genesis of the business lies in Cathy's personal life; having lived in numerous different countries and enjoyed careers in areas as diverse as sales, recruitment and healthcare, she prided herself on her organisation until the arrival of two kids in quick succession made it increasingly difficult for her to get everything done.

'I used to be a very organised person,' she insists. 'I had two kids quite close together and found that it was very overwhelming; I couldn't keep track of stuff. I was falling behind, and it was starting to bother me. I had calendars but none of them suited me, so I thought there was a niche in the market. I did some prototypes and got positive feedback from other people.'

Having refined the design of her product, Cathy launched her BusyMum website in October last year. The products are now available in Dubray books and trialling in four Tesco outlets, as well as other selected retailers.

Moving forward, she hopes to diversify into home organising services and other stationary ranges which she plans to prototype over the coming months without neglecting her core products, which she feels could really be of benefit to busy Irish parents.

'I think family life is hectic for everyone; I see it everywhere,' she calims. 'When you have kids, there's so much information coming in; school, activities, parties - it's just never-ending. I think it's a huge issue for families. I still think there's a really good space for stationary in comparison's to technology because it helps families communicate. Really easy solutions really help.'

When it comes to advice for aspiring entrepreneurs, Cathy insists that taking the initiative is crucial and asking people for help in the form of advice or information on how to perfect your product or service can make the difference between success and failure.

'Get out there, ask questions, call people up,' she enthuses. 'You have to chase things; it's all up to you. I've found people very willing to help you.

Bray People

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