Stick to the litter law and bin gum
Published 16/08/2014 | 00:00
LOUTH County Council called on people to 'Bin It Your Way' in a bid to encourage people to dispose of their chewing gum properly when they are finished with it.
The Gum Litter Taskforce brought their eye catching campaign to the Marshes Shopping Centre last week.
The campaign is in its third year and promotes the correct disposal of gum litter in a fun and energetic way. A survey conducted at the end of last year's campaign showed a baseline reduction in gum litter of 33% and a post-campaign attitude survey found that 93% of people believed that disposing of gum irresponsibly was littering.
Latest figures from the Department of the Environment's 2013 National Litter Pollution Monitoring System Report also show that gum litter continues to decrease from 30.79% in 2008 to 15.32% in 2013.
Louth County Council Chairman Cllr Oliver Tully, said: 'I am delighted to support this initiative and to encourage the public to 'Bin It Your Way'. Littering of any sort is unacceptable and this campaign has been very successful in promoting this message. We are very proud to be a part of such an important campaign.'
Mr Willie Duffy of Dundalk Tidy Towns also voiced his support and reiterated that fact that any kind of litter is unacceptable on the streets of Dundalk or anywhere else in the county.
'Gum litter in particular presents a huge challenge to local volunteers who proactively do their best to keep our town clean. So next time, a little thought could spare a lot of effort.'
Aisling Sheridan, Environmental Awareness Officer with Louth County Council, was keen to remind people that chewing gum waste not disposed of correctly also attracts a €150 fine. At the campaign boost, gum wraps were handed out free of charge to the shoppers in the Marshes and these will continue to be made freely available to shoppers during the month of August.
The 'Bin It Your Way' game is available free to download from the App store and Google Play.