First week exceeds Tesco expectations

Olivia Ryan

Published 16/08/2014 | 00:00

Minister of State for Business and Employment at the Department of Jobs, Enterprise and Innovation, Ged Nash TD cutting the ribbon at the official opening of Tesco Extra, Dundalk, along with Geoff Byrne, Operations Director, Tesco Ireland, Teresa McGuinness and Mary O'Donnell, longest serving Employees, Tesco Dundalk and new store manager, Brian Farrell.

OVER 50,000 shoppers visited Dundalk's new €28 million Tesco Extra in the store's first five days, the Argus has learned.

At the official opening of new superstore on Thursday last, manager Brian Farrell said it had been an unprecedented few days.

'Over 50,000 people have come through our doors since we opened on Saturday, exceeding all our expectations for our first week.'

'The feedback from customers has been really positive so far, in particular for our new fresh counter, bakery and clothing areas, which have proved very popular.'

Brian explained how it had been a 'homecoming of sorts for me' after he opened the Tesco supermarket in the Old Shopping Centre in 1990.

'I am meeting many faces now that I recognise, and it really has felt like coming home again for me.'

He added: 'It's really hard to believe that there was nothing happening in this store a a week ago, and now look at the crowds. We really have gone from zero to hero, and we look forward to welcoming all of our customers to the new store over the coming weeks.'

He thanked all the residents in the local area for their continued support throughout the development of the store.'

Officially opening the new store, Minister Gerard Nash said: 'I welcome the opening of the Tesco Extra Store in Dundalk, and in particular the creation of 49 new jobs for the area.'

'This is a momentous investment in Dundalk, and adds significantly to the footfall in the town that I know has been a concern for Dundalk Chamber of Commerce.'

The minister also highlighted the location of the new Tesco 'so close to the town centre, which I am delighted to see.'

He also praised the number of staff employed who had been taken off the live register.

Tesco's Chief Operating Officer, Geoff Byrne, said; 'At Tesco we work hard to invest in local communities and to create local employment opportunities .

'We have invested €28 million in the store refurbishment and we hope that all of our customers enjoy the new store layout which is designed to provide an enhanced shopping experience with an increased focus on local produce.'

The Argus

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