Improved Dundalk on Ice to herald the Christmas season
ICE skating will return to Dundalk's Market Square this Christmas season with the potential to attract up to 30,000 people, thanks to an improved skating experience on offer and huge reduction in ticket prices from last year's event.
Dundalk on Ice will open up in the heart of the town centre in late November, thanks to the backing of Dundalk BIDS, Dundalk Town Council and the numerous town centre businesses and associations who have come together to sponsor the initiative.
Making the announcement, Dundalk on Ice Project Manager, Martin McElligott said: 'I'm thrilled to confirm that Dundalk on Ice will officially open on Friday, November 29, coinciding with the Night of Lights and will remain open through to December 31.
'We have been working on this along with Dundalk Town Council and Dundalk BIDS since last July. Last year's event brought 15,000 people into the town centre but there were a few lessons to be learned.
'Dundalk on Ice will face out onto the Market Square, from under the big screen. The company supplying the rink, have also supplied the London Olympics and Harrod's rooftop ice rink. It will 'float' on the Market Square surface and will be far superior in appearance.
'Also, we looked at affordability and decided that we should reduce ticket prices. School packages will also be available, within school hours. We will also be offering promotions along with local retailers.
Fiona Cunningham, Dundalk BIDS, which has worked closely with Martin McElligott to bring Dundalk on Ice to fruition, said on Monday: 'Over 15,000 people visited the ice rink last year. Due to the reduction in ticket prices, special themed sessions such as One Direction and Disney, and in general a better skating experience, there is the potential to attract up to 30,000 visitors to the Market Square this Christmas season.
'Also, due to the repositioning of the rink it will be possible for markets to continue to be held on the Market Square and benefit from the increased footfall'.
David Storey, Senior Executive Officer, Dundalk Town Council, said that the town authority was more than happy to welcome Dundalk On Ice to the town centre.
He said: 'We all saw last year how successful the ice rink on the Market Square was, yet of course there were lessons to be learned. Dundalk On Ice will see the Market Square used to its full potential offering visitors to the Dundalk town centre a fantastic experience'.
A dedicated website at www.dundalkonice.com will be online midweek with links to dedicated Facebook and Twitter.