Friday 20 October 2017

READY BUSINESS PODCAST: 'Why I quit Bord Bia after 20 years to start my own business'

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For Michael Murphy, despite twenty years working in Bord Bia, he had a desire to go it alone that wouldn’t leave him.

“It was a niggle in the back of my head that wouldn’t go away,” he says. “And I knew I had to give it a go or else I would be sorry and always wondering what if?”

After spending many hours with his parents in hospitals, he knew he wanted to develop a product that would have significant health benefits and so Pro U, a fortified yoghurt for bone and muscle nutrition was born. 

After 20 years in Bord Bia he might have understood what products customers wanted, but it was a steep learning curve in relation to distribution and developing a business. Six months and six learnings, he describes the initial journey as.

“It has been an exhilarating baptism of fire, bringing with it a rollercoaster of emotions, from excitement, anticipation and elation, to fear, confusion and frustration,” he says. 

“We have hit speed bumps along the way (show me a start-up which hasn’t!) but some quick footwork and a dose of good fortune have put us back on track. Every day you keep going is a success."

The Ready Business show, in association with Vodafone, is available via iTunes, SoundCloud and Stitcher or subscribe to the RSS feed of the Ready Business Podcast using your favourite podcatcher.

You can check out the full Ready Business Podcast series here.

In association with: Vodafone

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