Sunday 22 October 2017

Sorry Veet, your ads are insulting, rude and nothing to do with women

Orla Tinsley

Veet, the US manufacturer of hair removal products, have unleashed a new level of misogyny in their latest advertisements.

The TV ads which were first shown two days ago on US television have garnered a slew of complaints on their Facebook page and across the internet. They seem to be suggesting that without the almighty Veet product to guide us, women, with our less than smooth legs and prickly armpits will in fact turn into men. Let that sink in for a second.

Now, let's count the rest of the deeply problematic depictions going on here.

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