Thursday 8 December 2016

Our poor, unloved millennials

Pat Fitzpatrick

Published 11/04/2016 | 02:30

Generation Y - born between 1980 and 1995.
Generation Y - born between 1980 and 1995.
Role model: Kim Kardashian.
Sex and the City - responsibile for Millennials' free ride on the guilt front?
Millennials like brands with an ethical dimension... we're told.
Millennials are in thrall to any bit of technology that will organise their lives.
These kids grew up in a time when everyone won a medal at sports day.
The main reaction to new Fianna Fáil TD Jack Chambers was that he had funny hair.
Millennial guys want to looked ripped, and walk in the mountains.
For millennials, there's always Australia.
It's only a matter of time before helicopter parents start turning up for job interviews in Ireland.

The millennials are the most stressed generation of all time, but they can take a good selfie. They're not really interested in politics or religion, but they're surgically attached to their smartphones. Baby boomers and Generation X-ers think that millennials are self-obsessed, spoiled hypocrites who think the world owes them a living. Who exactly are these millennials, what do they think, what do they want? And why does everybody hate them?

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Role Models

2016-04-10_opi_17960954_I1.JPG  

We're told that millennials like Lena Dunham. This doesn't ring true. We're not even sure that Lena Dunham likes Lena Dunham. And anyway, we already know who most millennials really love. Themselves.

Think about it. The real reason the internet took off has nothing to do with faster processors, apps and better broadband.

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