Orla Tinsley: Being make-up free in public is a big deal for some women
The task was simple, but it was the reaction that was a little complex
Published 24/03/2014 | 12:47
Last week the Oxford dictionaries word of the year clocked up some impressive cash for cancer.
From Tuesday onwards the selfie rocketed one of the most controversial past times of a generation into a transformational force for good. In 24 hours people raised over 200,000 for the Irish Cancer Society. By yesterday the count had surpassed €600,000.
The task was simple - snap a picture of yourself with no make-up on and post it up with the hastag #NoMakeUpSelfie - but it was the reaction that was a little complex.