Orla Tinsley: Being make-up free in public is a big deal for some women
The task was simple, but it was the reaction that was a little complex
Last week the Oxford dictionaries word of the year clocked up some impressive cash for cancer.
From Tuesday onwards the selfie rocketed one of the most controversial past times of a generation into a transformational force for good. In 24 hours people raised over 200,000 for the Irish Cancer Society. By yesterday the count had surpassed €600,000.
The task was simple - snap a picture of yourself with no make-up on and post it up with the hastag #NoMakeUpSelfie - but it was the reaction that was a little complex.