Motherhood is not some miracle - it's just biology, baby!
We still see women as falling short of their potential if they haven't become mothers, writes Niamh Horan
This is how the world of consumerism works: it takes something that has become difficult to attain and fetishises it to make money.
It happened to our waistlines: as obesity rates double, the diet industry has grown to become worth €220bn globally. It happened to 'wellness': anxiety disorders in First World countries have risen by 1,200pc since the 1980s and, in the same period, the global wellness market has grown to over €3 trillion.
And now it's happening to motherhood.