Monday 23 January 2017

Obama spoke at length but said very little

Published 25/05/2011 | 08:05

Barack Obama's visit paled in comparison to Queen Elizabeth's last week
Barack Obama's visit paled in comparison to Queen Elizabeth's last week

Any speechwriter or master of communications will tell you that it's not what you say but how you say it.

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Contrastingly, we had to endure the speech of Enda Kenny sounding like an MC in a boxing ring yelling his introduction of the president as if he were about to undergo the latest defence of his title and Barack Obama who, like all great orators, is able to speak at length without saying anything at all.

He deployed the three-card trick all great statesmen play: a bit of history, a bit of humour and a brighter tomorrow.

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