Make the most of tourism trade
I AGREE with Councillor Sean McDermott (Letters, January 12) that one of the best ways of selling Ireland abroad is actually from within our country.
Treat tourists with hospitality, give them value for money and a first-class service to encourage repeat business and foster new custom.
Equally important, however, is the targeting of new forms of tourism from outside the country. It is essential that we have utmost confidence in the accountability of Failte Ireland in spending €14m for the promotion of our country overseas.