Letters to the editor
A Christmas message
The language of salvation and redemption finds its way to the heart of advertising, particularly at Christmas.
A recent hoarding declared that a local commercial complex offered 100,000 square feet of heavenly shopping. Not far from that, I observed the promise of salvation for those willing to imbibe a particular drink. The lottery is advertised as if winnings were dispensed by God. Lotions and potions promise everlasting youth.