Wednesday 28 June 2017

Forgiving unfair debt

Bono OF U2 photographed. Photo: AP
Bono OF U2 photographed. Photo: AP

Sir -- U2's Bono, according to Dave Fanning in RTE's Ireland's Greatest series, cancelled the debt of the poorest 18 countries in Africa. He didn't, but I think I know what Dave was trying to say.

However, Dave's evocation of Bono's support for Jubilee 2000's campaign for debt forgiveness for the world's poorest countries reminded me of one of the most effective advertising campaigns ever.

It had desperately poor and emaciated Africans knock on the doors of suburban European homes and attempt to hand over bundles of money to the bemused residents. The potency of the image of wretched Africans repaying well-off Europeans was truly haunting.

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