A Christmas message
* The language of salvation and redemption finds its way to the heart of advertising, particularly at Christmas.
A recent hoarding declared that a local commercial complex offered 100,000 square feet of heavenly shopping. Not far from that, I observed the promise of salvation for those willing to imbibe a particular drink. The lottery is advertised as if winnings were dispensed by God. Lotions and potions promise everlasting youth.
Everybody seeks salvation in some form, fired by the hope that things could be better.