Saturday 3 December 2016

A Christmas message

Published 21/12/2013 | 02:30

Heavenly Christmas advertising
Heavenly Christmas advertising

* The language of salvation and redemption finds its way to the heart of advertising, particularly at Christmas.

  • Go To

A recent hoarding declared that a local commercial complex offered 100,000 square feet of heavenly shopping. Not far from that, I observed the promise of salvation for those willing to imbibe a particular drink. The lottery is advertised as if winnings were dispensed by God. Lotions and potions promise everlasting youth.

Everybody seeks salvation in some form, fired by the hope that things could be better.

Please sign in or register with Independent.ie for free access to Opinions.

Sign In

Read More

Don't Miss

Editor's Choice