Katie Byrne: Is the Rose of Tralee actually running a Lovely Boys competition?
Applications for the Rose of Tralee escorts are now open. Once again, they're looking for 65 buachaillí go hálainn to don their tuxedos and squire the Roses during the festival in August.
The promotional video, designed to encourage applications, asks if prospective applicants are "man enough to become a Rose escort". According to the footage that accompanies the video, the embodiment of manhood is surfing, rugby and dressing up in military regalia.
But it's not all about muscle. Oh no. The video goes to great pains to show that being a Rose escort is also mad craic altogether.