Katie Byrne: Brand spanking you
Do we really need a personal branding strategy to succeed?
I visited a few yoga studios during a recent trip to Los Angeles, and it wasn't long before I noticed that the holistic scene in La La Land is very different to the one here at home. The yoga teachers in LA are celebrities in their own right... according to their Facebook pages anyway.
One teacher described himself as a "hot new star in the yoga community"; another said she was a yoga instructor/professional coach/mentor/communications consultant/nutrition expert/humanitarian.
They all had exotic-sounding names like Amanda Bankimchandra, as well as Instagram accounts full of bikinied backbends in foreign locations.