Opinion

Wednesday 20 September 2017

Gender diversity can only make our businesses work better

Intel chief Eamonn Sinnott kicks off a new series where business leaders suggest ways to improve the economy and create new jobs

MIX IT UP: Eamonn Sinnott says Irish businesses should embrace gender diversity
MIX IT UP: Eamonn Sinnott says Irish businesses should embrace gender diversity

Eamonn Sinnott

The Ireland we know and love is evolving rapidly. Many aspects of our culture are transforming as we experience a vibrant political landscape, a regenerated economy and a dynamic society that is readying itself for an upcoming generation of tech savvy post-millennials.

As a small open economy. we must compete in an increasingly diverse global marketplace while positioning ourselves as the destination of choice for inward investment from across the globe. In this context we should examine every opportunity to carve out an advantage to help Ireland succeed - and, based on my experience, I believe that embracing gender diversity, in all walks of life, is an important means to that end.

The landscape in which businesses compete today is one of increased diversity and dynamism where the reality is that women are key consumers. It's well understood that 80pc of global consumer spending decisions are made by women - which equates to some approximately $20trn (€17.7trn) of spending.

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