Time to take the lead on alcohol sponsorship row
AFTER several millennia on this island we can safely say we, the Irish, often fail to use alcohol wisely. Periodically, we hear calls for action by the authorities to save us from ourselves and our inability to handle the demon drink. Classically, these calls are countered by the drinks lobby who argue that we must consider the economics of the issue writ large.
This week we find ourselves at the start-point of another such debate. And this time it is focused on sports sponsorship.
From one corner we hear that alcohol is often inimical to good mental and physical health and has no place at the centre of the great health-giver, sport. From the other corner we hear various counter-arguments, most of which are rooted in simple economics of who will replace the drinks sector as sports funders.