The travails and woes of the Labour loyalists
In the run-in to the British general election in 1979, Margaret Thatcher's Conservatives took some persuading from the advertising agency to adopt a now celebrated poster. Headlined: "Labour is not working," it was illustrated by a long, snaking dole queue.
It was soon heralded as a singular piece of advertising genius. It had knowingly broken a cardinal rule of mentioning the "other crowd", and hung on the risky premise that people would immediately get the unemployment/Labour government pun.
It was helped on its way by Labour people complaining the illustration was modelled by a branch of the Tory party. That row delivered a fresh wave of free publicity.