Mr Cowen has been warned
Brian Cowen had little choice but to apologise to the country yesterday. Unfortunately for him it probably came a day too late.
So much damage had been done during the preceding 33 hours since his 'Morning Ireland' debacle that his apology could never have the same sort of impact as it would have had at the height of the frenzy.
But even allowing for that, there is no doubt he has been badly bruised by the events of Tuesday morning. How badly remains to be seen, but he faces a huge uphill struggle to maintain credible authority.