Modest masterstroke wins hearts and minds
Not only have the O'Donovan brothers made history by taking silver in Rio - becoming our first rowers to win a medal - they have also struck gold with a new nugget for the Irish sporting lexicon.
Since 1985, one great exhortation echoed down the decades. It involved four words, one of which was Anglo-Saxon, and enquired: "Where's your f****ing pride?" Ciaran Fitzgerald's impassioned plea reignited the spent coals of his rugby team-mates, inspiring them to defeat England 13-10.
Brothers Gary and Paul have employed their own incantation for success without encroaching on the profane: "Close the eyes and pull like a dog." And what a dog! The self-effacing pair also conjured up another immortal phrase during the week, making light of the trying conditions by saying: "We're well used to a bit of wind…"