Saturday 3 December 2016

I'm backing this minnow despite odds

Published 08/05/2014 | 02:30

For its first several years after launching in 1998, TV3 was an embarrassment. Its schedule was bought-in brain-killing prole-feed, half-hearted news bulletins and ... I'm struggling to think of anything else.

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In fairness, though, the Ballymount operation has considerably upped its game over the last decade. There's been much more home-produced programming – including drama, which is expensive and labour-intensive.

The independent channel's continued viability is a minor miracle, given how relatively tiny its budgets are. Yesterday it launched 'Upfronts', its plan for 2015.

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