Saturday 25 March 2017

Women's soft power could benefit firms

Far from being a weakness, females' empathy beats macho posturing and is, in fact, a corporate strength, says Judith Woods

Emotional: Female workers are failing to jostle for supremacy the way men do, studies
show, and they also face ‘higher standards and lower rewards’
Emotional: Female workers are failing to jostle for supremacy the way men do, studies show, and they also face ‘higher standards and lower rewards’

Judith Woods

Another week, another exasperated study revealing why women aren't thriving in the workplace: internecine warfare.

This time, the Sisterhood stands accused of sulking, briefing against one another in the loos, and slyly cutting the handles off their colleague's new Coach Swagger before her keynote presentation.

I paraphrase, but the gist of the paper by UCL School of Management, published in the Journal of Personality and Social Psychology, is that women don't like competing with one another for promotion.

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