What we can learn from the Danes about harvesting rewards in the food industry
It is good to be ambitious in business. It is also good to be realistic. The targets set for the food and agri industry in the Food Wise 2025 report are highly ambitious. It is too early to say whether they are realistic or not. The strategy document is aiming for an 85pc growth in Irish food and beverage exports by 2025 to €19bn.
The enormous growth is based on adding more value to many of the commodities we already sell on international markets. Around 26,000 direct new jobs could be created in the sector if the target were achieved.
Such a relatively modest employment increase for nearly doubling our food exports, shows how much it will have to be driven by technology and innovation.